Welcome To Doon Film School
Admissions open for session 2017 – 2018

Is mass communication the study of communicating with the masses?

Well, yes. But there’s more to it than that. Mass communication is about storytelling with strategy and purpose. The study of mass communication is centered around how messages persuade and affect the behavior and opinion of the person or people receiving the content.

Mass communication has become a vital and seamless part of everyday human life. Today’s society is dependent on mass communication —from morning television news to social media feeds and blog posts; from personalized advertising messages to branded content sponsored by a specific company. Messages sent by mass communicators help inform the public and often help set agendas and public opinion. Mass communicators help people develop an understanding of social problems and make informed decisions. The general public is dependent on mass communication for information about goods and services available for purchase or use..

Course Details

Title: Mass Communication Program

Duration: 3 years

Centre: Dehradun

Eligibility: Graduate or Equivalent

Trained mass communicators know the best way for their messages to reach the most people or the people most interested in the messages. Through journalism, mass communicators use newspapers, television, radio, magazines, blogs, websites, mobile apps and social media to reach their publics. Through strategic communication, public relations or advertising practitioners craft strategic messages about a product, brand, company or service. With the diversification and evolution of mass communication, the field has expanded to a wide variety of social media and digital applications.

 

The use of effective mass communication channels is becoming even more important in today’s fast-paced and global environment. The study and implications of mass communication, as well as the understanding of effective, ethical and diverse messaging, has never been more important
What makes SRILOK one of the leading animation Institute in India?

  • Rigorous instruction in both classical and computer animation. You’ll do cutting-edge 3D computer animation at Srilok, but a great animator has to understand 2D principles of movement, performance and expression. Srilok’s animation program stresses the art and movement fundamentals that underlie all animation, regardless of technique
  • Professional, hands-on instruction. You’ll be taught by industry pros, using the same techniques and tools that you’ll eventually need in the workplace
  • Creative freedom. You’ll create your own scripts, characters and layouts, and produce your own films.
  • Career connections. After Year 3 you’ll gain professional experience during a three-month work placement. And at our annual Industry Day, employers fly in from across India to meet you, see your work, and conduct interviews

 

From Story Pitch to Finished Film

In your first two years of Srilok’s Animation program you’ll study the principles of animation, learn the art of storyboarding, and hone your life-drawing, layout and painting skills. In Years 3 you’ll be making films. You’ll learn the entire process from start to finish — working in 2D, 3D, stop motion and Visual Effects.

 

Program Critical Performance:

By the end of the program, the graduate will have demonstrated the ability to create quality animation performance through a creative and professional portfolio using principles of animation, drawing, design, cinematic storytelling, artistic expertise and innovation. The graduate will have exhibited a personal and professional commitment to artistic growth and cultural literacy that conveys passion, confidence, a collaborative and independent spirit, refined communications skills, and the adaptability to work within a dynamic animation community.

 

Program Critical Performance:

By the end of the program, the graduate will have demonstrated the ability to create quality animation performance through a creative and professional portfolio using principles of animation, drawing, design, cinematic storytelling, artistic expertise and innovation. The graduate will have exhibited a personal and professional commitment to artistic growth and cultural literacy that conveys passion, confidence, a collaborative and independent spirit, refined communications skills, and the adaptability to work within a dynamic animation community.

  • Create animated sequences from the development of the original concept through design to final film or video production
  • Communicate ideas, believable action and emotion effectively by employing principles of animation and performance in all aspects of drawing.
  • Integrate the concepts, principles and theories involved in the physics of animation in all aspects of drawing.
  • Refine personal narrative voice that holistically integrates the elements of storytelling and performance in order to actively engage the audience.
  • Create 2D and 3D characters and environments that reflect the integration of graphic clarity, design principles, performance principles and theoretical constructs.
  • Design layouts and backgrounds that incorporate principles of composition, perspective and colour, with speed, accuracy and dexterity, using a variety of media.
  • Create an animated film incorporating a range of artistic styles and techniques, reflecting the principle that form follows function.
  • Coordinate and manage the production of a student film, including the aspects of cinematography, art direction and editing.
  • Collaborate effectively with peers on film projects.
  • Use critical thinking skills and problem solving strategies in all dimensions of development and production.
  • Manage targets within the production schedule to effectively achieve completion of required tasks.
  • Communicate ideas, emotion and intent effectively in visual, oral and written forms.
  • Generate work that reflects initiative, creativity, adaptability and personal style.
  • Create animation that incorporates the basic principles of constructive anatomy and drawing using economy of expression.
  • Incorporate technology effectively in the development of animation projects.